Producing video with a slashed marketing budget

Producing video with a slashed marketing budget

A client asked me if we could do some ‘how-to’ videos for installing and troubleshooting his tech product range, based on a re-usable  repeated ‘template’ for the whole product range.  Since his company’s video budget, like so many, has...
How long is our attention span for video?

How long is our attention span for video?

These statistics and best practices have always been super-useful to me for reality setting in when planning, and editing your videos. How long do we watch online videos? In the first 10 seconds people will decide whether to keep watching The first 30 secs is the next...
Sailboat without a sail

Sailboat without a sail

Talking of boats, like many of us, I’ve been watching the tragic refugee crisis unravel in Europe through countless moving and thought-provoking videos and articles, yet many (most in fact) without a call to a clickable action.  After a while, one thinks well,...