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How long is our attention span for video?

When people wonder how long their video should be and how it should be structured, these statistics and best practices I have always found super-useful.. both for the planning and editing process..

Sailboat without a sail

Video without a clear call-to-action is like building a sailboat without a sail… You could build the most fancy elaborate boat, but whether there’s a gust of wind or a storm, without the sail it won’t take you where you want to go!