Blog page

Producing video with a slashed marketing budget

Producing video with a slashed marketing budget

A client asked me if we could do some 'how-to' videos for installing and troubleshooting his tech product range, based on a re-usable  repeated 'template' for the whole product range.  Since his company's video budget, like so many, has been slashed due to the...

How long is our attention span for video?

How long is our attention span for video?

When people wonder how long their video should be and how it should be structured, these statistics and best practices I have always found super-useful.. both for the planning and editing process..

Sailboat without a sail

Sailboat without a sail

Video without a clear call-to-action is like building a sailboat without a sail… You could build the most fancy elaborate boat, but whether there’s a gust of wind or a storm, without the sail it won’t take you where you want to go!